A Burning Intellect in Fahrenheit 451 :: Fahrenheit 451 Essays

A Burning Intellect in Fahrenheit 451   In the 1950 novel Fahrenheit 451, AUTHOR Ray Bradbury presents the now natural pictures of psyche controlING universes. Individuals currently face a daily reality such that they are blinded from reality of the present and the past. The epic is set in the, maybe close, future where the world is AT war, and fire fighters set flames as opposed to putting them out. Books and composed information ARE restricted from the individuals, and it is the fire fighters' business to consume books. Fire fighters are the police officers of THE FUTURE. A few people have revolted by concealing books, however have not been extremely fruitful. A great many people have fit in with THE FUTURE world. Fellow Montag, a fire fighter, is a piece of the lion's share who have acclimated. Be that as it may, all through the novel Montag experiences a transformation,  where he transforms from a Conformist to a Revolutionary.                Guy Montag has never scrutinized his activity the day he met Clarisse  McClellan. FOR ONCE Montag is stood up to with the possibility that, he doesn't comprehend every bit of relevant information about books.<WHAT DO YOU MEAN?> Montag meets Clarisse one day, as he is strolling home from work, and they BEGIN A discussion. During their discussion Montag is addressed why books are illicit and why fire fighters copy the books. CLARISSE additionally inquires as to whether he had ever perused any of the books that he consumed. His answer was that it is illegal. Clarisse even asks, ... some time in the past [did] fire fighters put fires out as opposed to going to begin them?(Fahrenheit 451, page 38) Montag answers by disclosing to her that that is drivel, and that Houses have consistently been fireproof,...(Fahrenheit 451, page 38) Here you can perc eive how conditioned and blinded the fact of the matter is for the individuals. Clarisse says great night to Montag, and just before she leaves she asks him, Are you happy?(Fahrenheit 451, page39) Before Montag can answer Clarisse is gone, and she leaves Montag contemplating her question.  As he reveals to himself that her inquiry was babble, he begins to understand that he isn't content with his life.               Someone else who changed Montag's reasoning, transformed it by their activities not by let him know anything.<YOU NEED TO EXPLAIN MORE SO THE READER KNOWS WHAT YOU MEAN.> One day the fire fighters got a call with a location of somebody who was concealing books. The fire fighters, carrying out their responsibility like consistently, went to the house to discover the books and copy them.

As Nature Made Him: Nature vs. Nurture Essay

The contention over nature versus sustain has kept on tormenting society by introducing cases in which we basically don’t realize which rules to apply. One of these cases is sex change. Sex change is an exceptionally enormous advance to take in a person’s life and it includes the cautious thought of numerous components; however it's anything but a straightforward response to a mind boggling issue, for example, hermaphroditism or even blotched circumcisions. These decisions can be troublesome on the grounds that we don’t very comprehend which variables to consider given that we haven’t decided if it is nature or support that decides a child’s sexual character. Until we unravel this enigma, individuals shouldn’t attempt to change a child’s sex before the youngster can decode their own sexual personality. Nature will take care of the issue without human obstruction. Throughout the years, sex change in babies with equivocal or distorted private parts has become increasingly mainstream. In many cases, notwithstanding, the kid is discontent with his/her sexual task. Colapinto composes, â€Å"†¦Dr. Harry Benjamin himself, who had as of late revealed that in forty-seven out of eighty-seen of his patients, he ‘could discover no proof that adolescence conditioning’ was associated with their conviction that they were living in an inappropriate sex† (Colapinto 45). This proposes nature as opposed to sustain is the hidden factor of sexual personality. Dr. John Money, a specialist at John Hopkins Hospital, was the head specialist of the world popular John/Joan â€Å"twin case. † His hypotheses at the time appeared to be cleverly considered at that point, however have now been demonstrated something else, clarifying why his conduction of the â€Å"twin case† was ineffective. John Colapinto clarifies that Dr. Cash acknowledged in his exploration on hermaphroditical kids, â€Å"the ones that were raised as young ladies were upbeat young ladies, and the ones raised as young men were cheerful boys†¦ It appeared to recommend to him that bisexuals were brought into the world pliable in their sex† (Youtube). Be that as it may, Money rushed to sum up this perception to everybody, as opposed to as it were. Despite the fact that the gravely ineffective twin case was and is raised a ton in the discussion concerning nature versus support, there are still researchers who accept that it is sustain as opposed to nature that decides sexual personality. These researchers despite everything have trust that there might be a response to the riddle of sexual character. Jonis Portfolio says on sexual orientation, â€Å"It is a complicated harmony between hormones, mind work, perspectives, practices, and social expectations† (Jonis Portfolio). Colapinto just as the creators of Jonis Portfolio notice how â€Å"vehemently was â€Å"she† resolved to live in the sex of her qualities and chromosomes† (Colapinto 72). Kids who are conceived typically, yet have been explicitly reassigned, normally present practices that look like the sex written in their hereditary code. The couple of exemptions remain anomalies. When researchers began to jab gaps in Dr. Money’s hypotheses, they understood that it was so irrational to attempt to explicitly reassign a kids who were at that point predetermined essentially to be a sure sex. Jonis says, â€Å"Gender ID is a complex issue† (Jonis Portfolio). Researchers make a decent attempt to attempt to discover an answer for this issue they rush to make inferences and decide. Colapinto composes that the â€Å"New York Times book audit on Man versus Lady Boy versus Young lady said the book’s contention was ‘If you tell a kid he is a young lady, and raise him as one, he will need to do female things’† (Colapinto 70). Man versus Lady Boy versus Young lady is a book composed by Dr. Cash. Cash made such huge numbers of bogus inferences in his work that his hypotheses were questionable. Be that as it may, he was such a regarded figure in the science world that even his most stunning perspectives were upheld by many. This is the way his hypotheses became so broadly acknowledged. We know now, notwithstanding, that he was entirely far away the imprint in his line of research. We know since sexual orientation task ought to be left to nature, as opposed to support, particularly was no issue with the normal sex in any case. Over and over again, kids have been troubled with the errand of getting themselves, I. e. finding their sexual personality. On the off chance that specialists and researchers keep on muddling children’s lives by endeavoring to change who these kids were bound to be, they will begin to lose themselves. This is at last what occurred in the John/Joan situation where David Reimer, which was John/Joan’s genuine name, when he ended his own life. Sustain might be a factor in sexual personality, yet investigate proposes that nature is a considerably more grounded factor. Researchers and specialists shouldn’t meddle with nature since all things considered, this single factor will radiate through the breaks. Book index Colapinto, John. As Nature Made Him: The Boy Who Was Raised as a Girl. New York: HarperCollins, 2000. Print. As Nature Made Him by John Colapinto was distributed in 2000 to give perusers a full comprehension of the John/Joan twin case in which a naturally brought into the world male was explicitly reassigned a young lady because of a blotched circumcision. Colapinto portrays in incredible detail all parts of the case and how awfully wrong it went. He elaborates research and uses interviews from direct sources so as to clarify the case reasonably for perusers. This book is the fundamental hotspot for this article as it depicts so eagerly the case from all edges. It contends primarily how nature over sustain is the fundamental factor in deciding sexual personality. â€Å"Jonisportfolio †Sexual Reassignment and Gender Roles Nature VS Nurture. † Jonisportfolio †Sexual Reassignment and Gender Roles Nature VS Nurture. N. p. , n.d. Web. 01 Oct. 2013. . This portfolio was distributed online by Jonis Portfolio to perceive and contend the issue of nature versus sustain and its anxiety with sexual character. It portrays numerous situations where organically conceived guys who were raised as females so passionately were resolved to be guys. It depicts nature as a main factor over support for deciding sexual character. It’s accommodating to this exposition since it presents some significant contentions concerning the matter of nature versus sustain. It even depicts the John/Joan case and what occurred there. YouTube. Nudge. Allan Gregg. Perf. Allan Gregg and John Colapinto. YouTube. YouTube, 04 June 2012. Web. 01 Oct. 2013. . This video is a meeting with John Colapinto done by Allan Gregg. Colapinto is the author of As Nature Made Him and in this meeting he is portraying to watchers the twin case, or the John/Joan case. David Reimer, John/Joan himself, couldn’t do the meeting in light of the fact that shockingly he took his own life in 2002. This source is useful on the grounds that it is a short recap of the book and watchers may comprehend it better than they would while finding out about it.

English Language Keywords and Visual Features

Question: a. Comprehend varieties in communicated in language, clarifying why language changes according to settings. b. Assess the effect of communicated in language decisions in their own and anothers use. Answer: Presentation: This specific examination gives a top to bottom comprehension of various sorts of multi-modular discussion. Multimodal discussion is fundamentally led through a specific medium. So as to keep up a correspondence through multimodal discussion individuals need to rely upon different innovative gadgets, for example, PC, phone, advanced cell or so on. This specific investigation has centered to feature various orders of communicated in language. It has additionally been brought up how example of communicated in language changes time-to-time according to the unique situation. The task has additionally focused on the motivation behind adjusting one explicit language so as to make a compelling correspondence. Multi Modal Language and its various highlights The idea of multimodal discussion is the exact inverse of eye to eye correspondence. In up close and personal correspondence, individuals need to make an immediate cooperation with one another. The sender transmits the message straightforwardly to the recipient and the beneficiary then again gives essential criticism according to the senders message (David et al. 2011). Then again, multi modular discussion is led through a specific medium Therefore; the idea of multimodal correspondence has a place with the contrary classification of direct correspondence, as it has a portion of the unmistakable qualities. This sort of correspondence has basically been arranged into two kinds that incorporate communicated in language and composed language. The kinds of communicated in language incorporate telephonic discussion, voice message through errand person facebook and different applications. Composed language infers that utilizing formal letter, visiting through online life, leading mail, etc. The essential highlights of communicated in language in multimodal correspondence are as per the following: The input of communicated in language in multimodal correspondence is more prompt than even the composed language Any sort of miscommunication in spoken discussion may make misconstruing between the sender and the beneficiary If there should arise an occurrence of multimodal correspondence, the speaker can just utilize verbal type of discussion, as this sort of correspondence is serious subject to the medium. The vital highlights of composed language in multimodal correspondence are follows: The criticism of composed language comes being deferred than communicated in language So as to make see any crucial or significant issue, composed language has been utilized. One of the most significant highlights of composed language is that the discussion is relational. Multimodal discussion has a more prominent constructive result on individuals (Hu et al.2015). Individuals like to speak with one another through different social Medias like facebook, twiteer and errand person. The case of a facebook discussion is as per the following: David: Hi Nora: Hello David: How was the day? Nora: It is fantastic...having numerous pleasant minutes in my school... David: Oh truly! How it was. Portray. In this manner, through this conversation it is obvious that individuals can communicate their unconstrained flood of feeling with one another. David is from United Kingdom and Nora is from USA. Still they love to share their feelings to one another (Hunston 2008). They can get the chance to convey individuals past going any geological limit. Subsequently, individuals get acclimated with various culture and foundation. Therefore, they can get the extension to broaden their psychological skyline. Besides, the case of a casual discussion through instant message is as per the following: David: Hi Nora: Hello David: I have intended to mastermind a social gathering by in this end of the week. Nora: That is extraordinary David: Are you intrigued? Nora: obviously, I am intrigued. David: Cool. We are meeting at the end of the week at that point. Accordingly, this is an out-an-out casual discussion between two dear companions through instant messages. Instant message has a more noteworthy effect so as to manufacture the psychological advancement of a specific person. Here, both the sender and the beneficiary can trade their place of perspectives past going any proper discussion. Along these lines, they can get the extension to uncover their feeling that they can't through facebook discussion. In addition, the email discussion is progressively formal where the sender and collector like to utilize just for keeping up a fundamental discussion. Model that has been given is as per the following: Regarded Sir, In light of your email in my own Gmail account, dated 23 rd January 2016, I ask to express that I might want to work for the post of Academic engineer in your organization. The subtleties of my scholarly records have just been sent to this specific mail id. In this manner I will be exceptionally obliged in the event that you sympathetically think about me as a piece of your organization. Expressing gratitude toward you, Your Sincerely, M.H. Abrams In this unique situation, the contention of John Humphyrys and David Crystal is particularly applicable for this article. According to the perspective of Humphyrys, instant messages with truncation style hamper the profundity of language (Kathleen 2014). Then again, Crystal contends that instant messages have improved the familiarity of language. The correspondence ability has been expanded due to talking through various applications. Various varieties in communicated in language clarifying how correspondence changes according to the unique situation Communicated in language has been isolated into five sorts basically that incorporate interactional, referential, expressive, value-based and phatic. Utilizing interactional communicated in language both the sender and the recipient can trade their place of perspectives (Kataoka 2009). Expressive infers that sender or collector like to uncover their view or emption as opposed to being quiet or self observer. Referential discussion goes from any people part. It isn't care for trading purpose of perspectives with other. Here, sender or beneficiary delivers the discourse and the other individual stays quiet. In multimodal methods of discussion, non-verbal correspondence isn't relevant, as the whole strategy has been executed through a specific medium, for example, electronic gadgets like phone, PDA thus numerous . Presently, verbal correspondence of multimodal discussion is separated into three classes like relational correspondence, bunch correspondence and mass correspondence. Relational correspondence is a kind of spoken correspondence led between two individuals. Gathering correspondence is executed among certain number of individuals and in mass correspondence, countless individuals have been included for sending and getting messages. The method of communicated in language changes time-to-time according to the unique circumstance. For a model, while leading a gathering correspondence, the members regularly couldn't imagine anything better than to utilize interactional communicated in language in light of the fact that countless individuals are included here to trade their perspective (Maalej 2015). Then again, when the individuals are engaged with relational correspondence expressive communicated in language can be utilized on the grounds that both the sender and the recipient can communicate however much as could be expected. The effect of communicated in language decision in their own and anothers use With the cutting edge utilization of Multi modular language, an enormous number of individuals are associated with same discussion, detail of a specific language is particularly significant for keeping up a successful discussion (Mirza 2010). Something else, huge obstructions happen in the middle of the sender and the beneficiary. The essential issues that individuals need to confront in light of utilizing different communicated in dialects are as per the following: Phonetic boundary: Individuals who are associated with a similar discussion needs to necessities to proceed with their examination in a particular language so this specific can be unmistakable to them two. Something else, semantic obstructions happen in the middle of them. Mental boundary: On the off chance that the discussion were not particularly compelling to both of the members, they would not have the option to comprehend the messages of one another. Thus, mental hindrances emerge among the speakers. Deferred criticism: For the reason for correspondence hindrance, senders and beneficiaries neglect to give prompt input to other. It hampers exceptionally on the cadence of discussion. In this way, adjusting a particular language is significant so as to proceed with a powerful discussion. Multimodal discussion permits the individuals for imparting any sort of individuals past going a specific land limit (Tiede 2007). Therefore, with the assistance of this particular discussion framework individuals figure out how to evade social, strict and social hindrances inside one another and keep up solid correspondence with them. End: In this task, the different characterizations of communicated in language have been depicted in detail. Multimodal discussion gives the chance to improve the psychological expertise and capacity of individuals. While making a successful discussion with the individuals of various nation, individual gets the degree to gain proficiency with the way of life of that specific nation. It assists with upgrading the psychological skyline of individuals. For that reason, the task has featured that determination in communicated in language is extremely basic with the goal that individuals can comprehend the messages of one another. Reference List: David, R., Xiong, N., Yang, L. what's more, Park, J. 2011. Utilizing Multi-Modal Semantic Association Rules to intertwine catchphrases and visual highlights consequently for Web picture recovery. Data Fusion, 12(3), pp.223-230. Hu, Y., Grossberg, M. also, Mageras, G. 2015. What Image Features Are Useful for Tumor Segmentation in Multi-Modal Images. Medications. Phys., 42(6), pp.3213-3213. Hunston, S. 2008. The assessment of status in multi-modular writings. FOL, 15(1), pp.64-83. Kathleen, J. 2014. Multi Modal Face Recognition Using Block Based Curvelet Features. Global Journal of Computer Graphics Animation, 4(2), pp.21-37. Kataoka, K. 2009. A multi-moda

The components of Corporation Financing in the Economy - Free Essay Example

The major issue arising in the present times, for both management academics and practitioners, relates to the principles which determine corporate successes and failures that is why some organization prosper and grow while other collapse. The often unexpected collapse of large companies during the early 1990s and more recently in 2002 has lead analysts to look for ways of predicting company failure. Corporate failures are common in competitive business environment where market discipline ensures the survival of fittest. Moreover, mismanagement also leads to corporate failure. Predicting corporate failure is based on the premise that there are identifiable patterns or symptoms consistent for all failed firms. Definition According to Altman (1993), there is no unique definition of corporate failure. Corporate failure refers to companies ceasing operations following its inability to make profit or bring in enough revenue to cover its expenses. This can occur as a result of poor management skills, inability to compete or even insufficient marketing. COPORATE FAILURE The models to predict Corporate Failure: Several techniques have been developed to help predict why companies fail. However, these are not accurate and doo not guarantee that the prediction will turn out to be true. These models are The Z-Score, Argenti Model, and the VK model amongst others. Beaver was one of the first researchers to study the prediction of bankruptcy using financial statement data. The established practice for failure prediction is therefore a model based on financial ratio analysis. Published financial reports contain a great deal of information about the company performance and prospects. Therefore, ratio analysis is not preferred for financial accounts interpretation however; it has also played a central role in the development of bankruptcy prediction models. The Altman Model: Z-Score The Z-Score model is a quantitative model developed by Edward Altman, a financial economist and professor at the Leonard N.Stern School of business at New York University in 1968 to predict bankruptcy or fi nancial distress of a business. The Z-score is a multi variate formula that measures the financial health of a company and predicts the probability of bankruptcy within 2 years. This model involves the use of a specified set of financial ratios and a statistical method known as a Multiple Discriminant Analysis. (MDA). The real world application of the Altman score successfully predicted 72% of bankruptcies two years prior to their failure. The model of Altman is based on a linear analysis in which five measures are objectively weighted and summed to arrive at an overall score that then becomes the basis for classification of companies into one of the two a priori groupings that is bankrupt or non- bankrupt. These five indicators were then used to derive a Z-Score. These ratios can be obtained from corporations financial statements. COPORATE FAILURE The five Z-score constituent ratios are: 1. Working Capital/Total Assets (WC/TA):- a firm with negative working capital i s likely to experience problems meeting its short-term obligations. 2. Retained Earnings/Total Assets: Companies with this ratio high probably have a history of profitability and the ability to stand up to a bad year of losses. 3. Earnings Before Interest Tax/ Total Assets: An effective way of assessing a firms ability to profit from its assets before things like interest and tax are deducted. 4. Market Value of Equity/ Total Liabilities: A ratio that shows, if a firm were to become insolvent, how much the companys market value would decline before liabilities exceed assets. 5. Sales/Total Assets: A measure of how management handles competition and how efficiently the firm uses assets to generate sales. Based on the Multiple Discriminant Analysis, the general model can be described in the following form: Z=1.2WC/TA + 1.4 RE/TE + 33 EBIT/TA + 0.6 MVE/TL + 1.0 SL/TA Altman (1968) found that companies having a Z-Score greater than 2.99 clearly f ell into the non- bankrupt category, while companies having a Z-Score below 1.81 were all bankrupt. The area between 1.81 and 2.99 was defined as the zone of ignorance because of the susceptibility to inaccurate classification. Z-Score Probability of Failure Less than 1.8 very High Greater that 1.81 but less than 2.99 Not Sure Greater than 3.0 Unlikely Calculation of the Z-Score for a fictitious company where the different values are given to calculate the Z-Score. Sales 25,678 Total Assets 49,579 Total liabilities 5,044 Retained earnings 177 Working Capital -1,777 Earnings before interest and tax 2,605 Market value of Equity 10,098 Book value of Total Liabilities A Type 1 failure characterises the failure of newly formed and therefore mainly small companies. Whereas, Type 2 is characterised by the presence of a very ambitious, charismatic and active manager with an outstanding personality. Due to his over ambition the company is brought down. These failure types can occur to young organisations, but they usually survive longer than Type1 companies. Type 3 failures only occur to mature companies that have been operating successful over a fair number of years and that often are of a major social and economic importance to the community. The largest characteristic of Type 3 companies is its insensitivity towards changes in the environment, whereas the world around it is changing with its environment. Symptoms of corporate failure There are three classic symptoms of corporate failure. These are namely: 1. Low profitability 2. High gearing 3. Low liquidity Each of these three symptoms may be indicated by trends in the companys accounts. Symptoms are interrelated. The classic path to corporate failure starts with the company experiencing low profitability. This may be indicated by trends in the ratios for: ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Profit margin ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Return on Capital Expenditure ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Return on Net Assets A downward trend in profitability will raise the issue of whether and for how long the company can tolerate a return on capital that is below its cost of capital. If profitability problems become preoccupying, the failing of the company may seek additional funds and working capital by increasing its borrowings, whether in the form of short term or long-term debt. This increases the companys gearing, since the higher the proportion of borrowed funds, the higher the gearing within the capital structure. The increased debt burden may then aggravate the situation, particularly if the causes of the decreasing profitability have not been resolved. The worsening profit situation must be used to finance an increased burden of interest and capital repayments. In the case of a publicly quoted company, this means that fewer and fewer funds will be available to finance dividend payments. It may become impossible to obtain external credit or to raise further equity funds. Confidence in the company as an investment may wither away leaving the share price to collapse. If the company is sound, for instance, but ineptly managed, the best that can be hoped for is a takeover bid for what may be now a significantly undervalued investment. At this point, a company may not be really failing but unfortunately, more often rescue attempts are not mounted. This may be because the companys management does not recognize the seriousness of the situation, or is by now too heavily committed or too frightened to admit the truth to its stakeholders, when refinancing is attempted profits fail to cover payments leading to a cash flow crisis. CAUSES OF CORPORATE FAILURE AND THEIR EXAMPLES: Technological causes Traditional methods of doing work have been turned upside down by the development of new technology. If within an industry, there is failure to exploit information technology and new production technology, the firms can face serious problems and ultimately fail. By using new technology, cost of production can be reduced and if an organization continues to use the old technology and its competitors start using the new technology; this can be detrimental to that organization. Due to high cost of production, it will have to sell its products at higher prices than its competitors and this will consequently reduced its sales and the organization can serious problems This situation was seen in the case of Mittal Steel Company taking over Arcelor Steel Company. Arcelor Steel Company was using its old technology to make steel while Mittal Steel Company was using the new technology and as a result, Mittal Steel Company was able to sell steel at lower price than Arcelor Steel Company d ue to its low cost of production. Arcelor Steel Company was approaching corporate failure and luckily, Mittal Steel Company merged with Arcelor Steel Company and became ArcelorMittal Steel Company, thus preventing Arcelor from failure. Working capital problems Organizations also face liquidity problems when they are in financial distress. Poor liquidity becomes apparent through the changes in the working capital of the organization as they have insufficient funds to manage their daily expenses. Businesses, which rely only on one large customer or a few major customers, can face severe problems and this can be detrimental to the businesses. Losing such a customer can cause big problems and have negative impact on the cash flows of the businesses Economic distress 7 COPORATE FAILURE A turndown in an economy can lead to corporate failures across a number of businesses. The level of activity will be reduced, thus affecting negatively the performance of firms in several industries. This cannot be avoided by businesses. The recent economic crisis in the USA led to many cases of corporate failures. One of them is the insurance AIG insurance company. It is facing serious problems and it might close its door in the near future. COPORATE FAILURE MISMANAGEMENT Inadequate internal management control or lack of managerial skills and experience is the cause of the majority of company failures. Some managers may lack strategic capability i.e. to recognize strengths, weaknesses, opportunities and threats of a given business environment. These managers tend to take poor decisions, which may have bad consequences afterwards. Furthermore, managers of different department may not have the ability to work closely together. There are dispersed department objectives, each department will work for their own benefits not towards the goal of the company. This will bring failure in the company. One example can be WorldCom, where the finance and legal functions were scattered over several states and communication between these departments were poor. OVER-EXPANSION AND DIVERSIFICATION Research has shown that dominant CEO is driven by the ultimate need to succeed for their own personal benefits. They neglect the objective set for the company and work for their self- interest. They want to achieve rapid growth of the company to increase their status and pay level. They may do so by acquisition and expansion. The situation of over expansion may arise to the point that little focus is given to the core business and this can be harmful as the business may become fragment and unfocused. In addition, the companies may not understand the new business field. Enron and WorldCom can be an example for this situation where the managers did not understand how growing overcapacity would influence its investment and therefore did not comprehend the risks associated with it. FRAUD BY MANAGEMENT Management fraud is another factor responsible for corporate collapse. Ambitious managers may be influenced by personal greed. They manipulate financial statements and accounting reports. Managers are only interested in their pay checks and would make large increase in executive pay despite the fact that the company is facing poor financial situation. Dishonest managers will attempt to tamper and falsify business records in order to fool shareholders about the true financial situation of the company. These fraudulent acts or misconduct could indicate a serious lack of control. These frauds can lead to serious consequences: loss of revenue, damage to credibility of the company, increased in operating expenses and decrease in operational efficiency. POORLY STRUCTURED BOARD Board of Directors is handpicked by CEO to be docile and they are encouraged by executive pay and generous benefits. These directors often lack the necessary competence and may not control business matters properly. These directors are often intimated by dominant CEO and do not have any say in decision making. Example Enron and WorldCom where poorly structured board was a contributor towards their failure Financial distress Firms that become financially distressed are found to be under- performing relative to the other companies in their industry. Corporate failure is a process rooted in the management defects, resulting in poor decisions, leading to financial deterioration and finally corporate collapse. Financial distresses include the following reasons also low and declining profitability, investment Appraisal, Research and Development and technical insolvency amongst others. A firm may fail, as its returns are negative or low. A firm that consistently reports operating losses probably experiences a decline in market value. If the firm fails to earn a return greater than its cost of capital, it can be viewed as having failed. Falling profits have an obvious link with both financial and bankruptcy as the firm finds it is not generating enough money to meet its obligations as they fall due. Political and legal causes also can affect organisations. New legislation for example on product safety s tandards or pollution controls, can affect a companys main products. The imposition of a complete ban on an organisations product might be damaging and lead the firm to loses. The Tobacco industries are at present faced with the prospect of a ban on advertising for their product. Another cause that will lead the company to fail is the investment appraisal. Many organizations run into difficulties as they fail to appraise investment projects carefully. The long- term nature of many projects means that outcomes are difficult to forecast and probabilities are usually subjective. Big project gone wrong is a common cause of decline. For example the acquisition of a loser company. This has happen in the case for the failure of Parmalat Co Ltd of Italy, which made the acquisition of several losses making company. Inappropriate evaluation of the acquired company, its strengths and weaknesses. COPORATE FAILURE Preventing corporate failures It is a fact that some companies perform well and that some underperform and some fails. In many, if not most cases, these companies are led by executives that are quite experienced. Below are some recommendations that can help to reduce the risk of failures of organisations: Appointment of non-executive directors The non-executive directors will bring their special expertise and knowledge on strategies, innovative ideas and business planning of the organization. They will monitor the work of the executive management and will help to resolve situations where conflict of interest arises. Overall, the non-executive directors will act as a Cross Check. Audit committees Very often, there is occurrence of fraud in management and financial reporting. The presence of the audit committees will help to resolve this problem. Audit committees have the potential to reduce the occurrence of fraud by creating an environment where there is both discipline and control. Code of ethics Corporate governance is based on enterprise and integrity. Directors of companies need to do their jobs with good faith and in the interest of the company. There must be a relationship of honesty, openness and fairness between the stakeholders. Development of environment learning mechanism Some organizations fail because they lose touch with their environment. Therefore, to counter this problem, there is a need to develop the environmental learning mechanism. Through it, new information can be brought on continuous basis. This is mainly done by carrying customer- feedback surveys. In this way, the organisation can realign itself with the new needs and challenges. Focus on research and development Organizations can generate new knowledge by investing and focusing more on research and development. Thus, there will be more ideas how to make the products much better than that of their competitors. Conclusion It can be deducted that a director has a big responsibility that he has to assume The recommendations mentioned above can help directors to reduce corporate failure, provided that the directors abide. Proper planning also is critical to the success of a business.

The Media Of A Third Estate - 3243 Words

Current news media can no longer be considered to occupy the position of a fourth estate [Writer Name] [Institute Name] Current news media can no longer be considered to occupy the position of a fourth estate Introduction The new media distinctively associated with the nineteenth and twentieth century— the press, radio and television, the cinema and the record industry have traditionally been grouped together under the heading mass media’ and their study developed as a part of the sociology of mass communications (Jim, and William, 2007). At one level, this inherited vocabulary fulfils a useful descriptive function; people know what is being referred to when such terms as the media of mass communication are used. At another level, however, such terms may prove positively misleading. It is dear, for example, that the news media which are customarily referred to in this way resemble one another only superficially. The relationships between the state and broadcasting inst itutions, for example, are quite different from those which obtain between the state and the press or, different yet again, between the state and the cinema. Similarly, the relationship between industry and audience is quite differently articulated in the case of the record industry as compared with the film industry (Myria, 2014). Discussion Access to knowledge is important to the health of democracy for minimum two causes. First, it assures that people make responsible, informed options despite than actingShow MoreRelatedAnalysis of a Leading Real Estate Company in Virginia, CBPRO1423 Words   |  6 Pages CBPRO is a leading real estate company in Virginia, an independent franchisor of the Coldwell banker brand since 2001. CBPRO’s business focuses on residential real estate services such as selling, buying, and leasing houses; has 299 agents in 13 offices. The residential real estate industry is influenced by the ups and downs of the economy. In good times it fuels co nsumers confidence and spending, and in bad times consumers are cautious and not willing to invest in a house etc. CBPRO had aRead MoreCompany Profile Of ï  ± People960 Words   |  4 PagesMittal in 2004 to explore opportunities in New Media, Information Technology, Communication and Entertainment industries. 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The Field Of Legal Theory Is Continually Being Refined

The field of legal theory is continually being refined through further thought, and through the process of greater collective experience. The majority of modern legal works find their roots in the Enlightenment period. The modern legal theory has developed into two main schools that deal with how the law is and does not address what the law should be; those two fields are legal positivism and legal realism. Of the two primary schools of thought, legal positivism is the more common, and it defines the law as it â€Å"is found in the actual practices or institutions of society. Two of the most notable authors of legal positivism are H.L.A. Hart and Hans Kelsen both were heavily influenced by ideas of the Enlightenment, however each had a†¦show more content†¦Even custom is not law unless it is recognized and enforced by a competent human authority.† These themes were prevalent in Hobbes’s Leviathan and influenced the entirety of positivism, most notably Hume and Kant. The influence of David Hume and Immanuel Kant is clearly evident in the writings of H.L.A. Hart and Hans Kelsen. The primary ideas of Hume that influenced Hart were that the world as it is can only be perceived and that facts and values came from different sources. Hume felt that facts were observable occurrences in the physical world and values were derived from the community. One of the most important ideas that Hume developed through the premise that the world is only perceived is that there is no cause and effect as it is only a chain of facts linked by necessity. The most significant ideas that Kant developed were the concept of synthetic a priori knowledge and that the human conscience establishes what the mind knows. These two separate ideas go well together being that Kant is developing the existence of empirical knowledge that is known before any experience, which goes handily with the conscience determining what the mind knows. 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Blue Whales Essay Research Paper The Blue free essay sample

Blue Whales Essay, Research Paper The Blue giant is the largest animal of the sea, in fact, it is the largest animal known to adult male. Contrary to what most people think, even though Blue giants live in the sea, they are mammals. They breathe air, have their babes born alive and can populate anyplace from 30 to 70 old ages. The Blue giant is a whalebone giant, and alternatively of holding dentitions, Blue giants have around 300-400 whalebone home bases in their oral cavities. They fall under the class of the razorbacks, which are the largest of the baleen household. The scientific name of the Blue giant is, Balsenoptera muscle. Cardinal Wordss: Balaenoptera muscle, Suborder Mysticeti, Balaenoptera intermedia, Balaenoptera brevicauds, baleen giant, rorqual, calf, S underside, Sibbald? s Rorqual, Great Northern Rorqual, guzzlers, blowholes, blubber, oil, ceratin, krill, copepods, plankton, killer whale, endangered Introduction Giants are separated into two groups, the whalebone and the toothed giants. The bluish giant is the largest baleen giant and the largest animate being that of all time lived on Earth, including the largest dinosaurs. Baleen are rows of coarse, bristle-like fibres used to strive plankton from the H2O. Baleen is made of ceratin, the same stuff as our fingernails. They live in cods, the have two blowholes. The bluish giant has a 2-14 inch ( 5-30cm ) thick bed of blubber. Blue giants ( Balaenoptera muscle ) are baleen giants ( Suborder Mysticeti ) . They are one of 76 species and are marine mammals. Background The Blue giant is called a? rorqual? , a Norse word for? furrow? mentioning to the pleated channels running from its mentum to its naval. The pleated pharynx channels allow the Blue giant? s pharynx to spread out during the immense consumption of H2O during filter eating ; they can ? keep 1,000 dozenss or more of nutrient and H2O when to the full expanded? ( Small 1971 ) . Blue giants have 50-70 pharynx channels. Blue giants grow up to about 80 pess ( 25m ) long on norm, weighing about 120 dozenss. The females are by and large larger than the males, this is the instance for all baleen giants. ? The largest specimen found was a female 94 pess ( 29m ) long weighing more than 174 dozenss? ( Satchell 1998 ) . The caput of the Blue giant forms up to a one-fourth of the entire organic structure length. Compared with other razorbacks, the caput is really wide. The bluish giant bosom is the size of a little auto and can pump about 10 dozenss of blood throughout the organic structure. They have a really little, falciform ( falcate ) dorsal five that is located near the good luck, or tail. Blue giants have long, thin fins 8 pess ( 2.4m ) long and good lucks that are 25feet ( 7.6m ) broad. The bluish giant? s tegument is normally blue-grey with white-gray musca volitanss. The underbelly has brown, xanthous, or grey pinpoints. During the winter, in cold Waterss, diatoms stick to the underbelly, giving it a xanthous to silver- to sulfur-colored shininess ; giving the bluish giant its nick-name of? S undersides? . Other names include Sibbald? s Rorqual and Great Northern Rorqual. Blue whales ( like all baleen giants ) are seasonal feeders and carnivores that filter feed bantam crustaceans ( krill, copepods, etc ) , plankton, and little fish from the H2O. Krill, or shrimp-like euphasiids are no longer than 3 inches. It is astonishing that the universe? s largest animate beings feed on the smallest marine life. Blue giants are guzzlers, filter feeders that instead swim so gulp a mouthful of plankton or fish. ? An average-sized bluish giant will eat 2,000-9,000 lbs ( 900-4100kg ) of plankton each twenty-four hours during the summer eating season in cold, north-polar Waterss ( 120 yearss ) ? ( Hasley 1984 ) . The bluish giant has twin blowholes with exceptionally big heavy splashguards to the forepart and sides. It has approximately 320 braces of black whalebone home bases with dark grey bristles in the bluish giant? s jaws. These home bases can be 35-39 inches ( 90cm-1m ) long, 21 inches ( 53cm ) broad, and weigh 200 lbs ( 90kg ) . This is the largest of all the razorbacks, but non the largest of all the giants. The lingua weighs 4 dozenss. Blue whales live separately or in really little cods ( groups ) . They often swim in braces. When the giant comes to the surface of the H2O, he takes a big breath of air. Then he dives back into the H2O, traveling to a deepness of 350 pess ( 105m ) . Diving is besides the manner in which giants catch most of their nutrient. Giants can remain under H2O for up to two hours without coming to the surface for more air. Blue whales breath air at the surface of the H2O through 2 blowholes located near the top of the caput. ? They breathe about 1-4 times per minute at remainder, and 5-12 times per minute after a deep honkytonk? ( Hasley 1984 ) . Their blow is a individual watercourse that rises 40-50 pess ( 12-15m ) above the surface of the H2O. Blue giants are really fast swimmers ; th ey usually swim 3-20 miles per hour, but can travel up to 24-30mph in explosions when in danger. Feeding velocities are slower, normally about 1-4mph. Blue whales emit really loud, extremely structured, insistent low-frequency sounds that can go organize many stat mis underwater. They are likely the loudest animate beings alive, louder than a jet engine. These vocals may be used for turn uping big multitudes of krill ( bantam crustaceans taht they eat ) and for pass oning with other bluish giants. Blue whales typically are found in the unfastened ocean and live at the surface. They are found in all the oceans of the universe. The bulk of Blue giants live in the Southern Hemisphere. The races found in the Southern Hemisphere are the Balaenoptera muscle. The smaller populations inhabit the North Atlantic and North Pacific. These Northern Hemisphere Blue whales are the Balaenoptera brevicauda. They migrate long distances between low latitude winter coupling evidences and high latitude summer feeding evidences. They are frequently seen in parts of California, Gulf of California ( Sea of Cortez ) , Gulf of St. Lawrence, Canada and the northern Indian Ocean. Blue giant genteelness occurs largely in the winter to early spring while near the surface and in warm Waterss. ? The gestation period is about 11-12 months and the calf is born tail foremost ( this is normal for blowers ) and near the surface in warm, shallow Waterss? ( Hasley 1984 ) . The newborn instinctively swims to the surface within 10 seconds for its first breath ; it is helped by its female parent, utilizing her fins. Within 30 proceedingss of its birth the babe giant can swim. The newborn calf is about 25 pess ( 7.6m ) long and weighs 6-8 dozenss. Twinss are highly rare ( about 1 % of births ) ; there is about ever one calf. The babe is nurtured with its female parent? s fat-laden milk ( it is about 40-50 % fat ) and is weaned in about 7-8 months. A calf may imbibe 50 gallons of female parent? s milk and derive up to 9 lbs an hr or 200 lbs a twenty-four hours. The female parent and calf may remain together for a twelvemonth or longer, when the calf is about 45 pess ( 13m ) long. Blue giants reach adulthood at 10-15 old ages. Blue giants have a life anticipation of 35-40 old ages. However, there are many factors that limit the life span of the Blue giant. Battalions of slayer giants ( killer whale ) have been known to assail and kill immature bluish giants or calves. Man besides hunted bluish giants until the International Whaling Commission declared them to be a protected species in 1966 because of a immense lessening in their population. The Blue giant was excessively fleet and powerful for the nineteenth century whalers to run, but with the reaching of harpoon canons, they became a much sought after species for their big sums of blubber. They were besides hunted old ages ago for their whalebone, which was used to do coppices and girdles. But it was their size and high output of oil that made them the mark of pick for modern commercial whalers. Before adult males intervention there were 228,000 Blue giants swimming the oceans of the universe. ? Between 1904 and 1978, whalers scoured the seas for this immense blower, most were taken in the Southern Hemisphere, many illicitly? ( Satchell 1998 ) . As the population figure suggests, it was unrelentingly slaughtered for every ground conceivable, about to the point of extinction. Another ground why Blue giants are about nonextant is pollution. Mosst of their unwellnesss are contracted by pollution. It is estimated that there are about 10,000-14,000 bluish giants world-wide. Blue giants are an endangered species. They have been protected worldwide by international jurisprudence, since 1967. The bluish giant was listed as endangered throughout its scope on June 2, 1970 under Section 7 of the Endangered Species Conservation Act of 1969. They are non to be hunted by anyone for any ground at all. Suggestions are that some populations may neer retrieve. Conclusion Although Blue giants are now protected, we still must non run or kill them in their delicate balance of life. Some people believe that giants and mahimahis are carnal of enigma and beauty, and that a dead giant is an omen, good or bad. Most people say that all worlds must protect all giants. We need to salvage these great H2O giants. Berger, C. 1998 Making Sense of the Songs Whales Sing. Natural Wild Life. Volume 36, Number 8. Hasley, W. 1984. Collier? s Encyclopedia. P.F. Coillier, Inc. New York, NY. Mulvaney, K. 1998. A Cagey Way with Whalers. New Scientist. Volume 157, Number 2118. Satchell, M. 1998. A Whale of a Protest: Animal-Rights Militants Hope to Keep an Indian Tribe from Bringing Home the Blubber. US News and World Review. Volume 125, Number 13. Small, G. 1971. The Blue Whale. New York Columbia University Press. New York, NY. Zimmer, C. 1998. The Equation

The Weight College Holds free essay sample

The college system of today has become the only way way for adults to make a living wage . However, there are people in today? society who encourage students to take an internship over an actual education . While our education system of today is not the best its essential in order to live a fulfilling life and make a living wage . When we agree that there is a problem its best to fix it, rather than avoid it all together . This is the problem we are left with today . For example media outlets express outrage towards students who want to further their education through college . With the ever growing discussions like this and the ever growing need for workers with college degrees, the need to address this issue has grown. While some groups fully disapprove of going to college there are many benefits of doing so . What most people choose to ignore about college is that college graduates earn more overall, live healthier and happier lives in general and that most jobs are pushing for college degree holders . We will write a custom essay sample on The Weight College Holds or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The ever growing need to address this has escalated and the need to look at the facts why going to college is needed in order to succeed . Firstly theres an ever growing need for well educated students in todays workforce . The facts show that most college students will make more than their non degree holder counterparts, so one must ask themselves why not go to college? According to the Bureau of Labor statistics â€Å"The median weekly earning for someone with some college but no degree was 712 compared to 1038 for a college graduate . † . This evidence highlights the importance of a college degree, just by going to college someone has an edge over others over how much they make . Ron haskins of the brooklyn institution found that â€Å"Without a college degree only 14 percent of Americans from the bottom fifth of parental income reach the top two-fifths of parental income . But if they complete college 41 percent of this same group can then expect to make to the top two-fifths . † . This data highlights the fact that when given the power a college education people can overcome anything including the pa y gap . According to â€Å"Why Go?† â€Å"College degree holders earn 22,000 more per year compared to their counterparts . † . The evidence states that with a higher education one is able to make more . By going to college one can only expect to receive great things while those who dont will find themselves struggling . So when it comes to a college education it further helps people make comfortable wages to live off of . Secondly, students who pursue the spoils of education live a happier and stress free life . People with a college degree live overall happier and healthier lives than people who decide not to go to college . For example, â€Å"College degree holders are 66 percent more likely to read to kids than non degree holders† (Why Go?) . This evidence remarks that a college degree can tie closer knots between adults and their kids if they pursue college . By simply going to college one can expect closer relationships with their family . According to â€Å"Why Go?† College degree holders are ? percent more likely to attend a show or concert with their kids . This evidence highlights that adults with college degrees are more likely able to take time off of work and do something fun with their children . By going to college people dont have to worry about financial issues as much as nondegree holders . â€Å" . . . In other words, children from low income families gain more by goi ng to college than children of the wealthy lose by not going . †(Actually, College Is Very Much Worth It) . This data further supports why people need to go to college to experience the benefits . This evidence gives even more reason for low income students to pursue college . As stated in the evidence low income people have more to gain by going to college this provides great reason on why one should go to college . One can see that a college education brings families together and creates happiness . Lastly, a college degree can lead to difference of a higher paycheck . Theres an ever growing need for college degree holders . â€Å"Facebooks Mark Zuckerberg Microsofts Bill Gates or Apples Steve Jobs all college dropouts who are held up as evidence of why all that time sitting in class is better spent elsewhere . Perhaps but its also worth remembering that their companies are bursting with college graduates . And what about all the people who didnt finish college and are not at the helm of a wildly successful venture . †(Actually, College Is Very Much Worth It) . This evidence further suggest the importance of a college education and addresses that a majority of people who pursue college are successful and that the majority of dropouts do not succeed. â€Å"The biggest absurdity is that a four year college degree has become the only gateway into the american middle class.†( Why College Isnt (And Shouldnt Have to Be) For Everyone). This claim further pushes the impor tance of obtaining a college education. It touches the importance that a college degree holds in the the lives of the working class and why people should achieve a college degree. For example â€Å"Nearly a third of employers say they have increased their educational requirements over the past five years, according to a recent survey by Chicago-based job search engine CareerBuilder.†( No college degree? Theres a growing hurdle to getting hired). This evidence further shows the importance of a college degree . In the future more jobs will require higher education and people who dont choose to pursue a college degree will suffer while degree holders with prosper. As one can see from the points made in this article the ever growing need for college degree holders and and the overall importance of a college education can impact the ways we will live our lives. While people think a college education isnt important in todays society because most people dont even use their college degree and makes people feel useless, especially when they drop out . However according to â€Å"How Important Is a College Education?† â€Å"many employees with a high school education may secure jobs with good benefits, college graduates typically fare better, entering higher-level careers with greater salaries . They are also more likely to receive promotions, earn raises and develop reasoning and communication skills that can be applied to their jobs.†. As one can see from the article college provides sustainable living condition, most jobs in the future will require a college education which is even more reason to go, and college creates happier and healthier lives. While the people of today argue that college isnt worth it they most obviously haven’t seen the perks of furthering ones education.

Does Content Marketing Help Retain Current Customers

Does Content Marketing Help Retain Current Customers Content marketing is celebrated as an excellent strategy to widen the sales funnel. Producing a variety of content geared toward a prospective customer keeps your brand top of mind, persuading them to move further in the sales process. Rand Fishkin explained it best  when he said that content marketing is at times a long and laborious process of constantly reminding your customers. So its easy to think once that sale is completed, so is the content. This is a huge mistake by marketers- its essentially ignoring and devaluing an individual once they become a customer. Instead there should be a content strategy in place that builds value, strengthens customer trust and increases potential for brand evangelism, upselling and cross-selling opportunities. #ContentMarketing still continues after the sale. It  constantly reminds your customers of you.The After the Close Dilemma After the sale, there is the vital step of keeping your commitments. At its core, it means keeping your customer happy. Did you guarantee your product or service could solve a specific need? Then it had better deliver. In addition to carrying out the agreement, there are natural emotions and hiccups along the way, including: Buyers remorse New influencers and decision makers Resentment or aggression Distrust Failure to build value Ian Lurie of Portent, Inc. describes the post-sale risks perfectly in the following graph: While his example was specific to marketing agencies, every customer goes through a post-sale evaluation of their purchase. Failure on your part to keep commitments and continue to drive home value opens the door for your competition to get the next sale. So what should you be doing to keep the customer? For many businesses, this may mean tailoring content for multiple departments in charge of project delivery, customer service and long-term customer relationship building. Here are recommendations for each of these three key areas, and some examples of companies doing it best. #1 Project Delivery For most business, going back to keeping your commitments falls on the project delivery team. Think of the software, medical or finance industries with a robust sales staff and defined sales process. Often a closed deal is passed to an account manager. And then, unfortunately, a client is often  underwhelmed because the focus is more on the initial sale rather than project delivery. Since most customers have an established and trusted relationship with the sales representative and not the project delivery team, content marketing can help with this sensitive transition between sales and project delivery, helping you  meet a customers expectations and keep them for the long-term. How do you do this? Building Trust With Customers The last thing you want is for your customers to not trust you after youve made the sale. Distrust stems from a variety of circumstances, such as confusion with your service delivery or perhaps a poor experience with your type of business in the past. Content helps lessen any growing  doubt by establishing credibility and initial trust with the prospect. For example, our agency provides our clients with a tip sheet to making web design projects run smoothly. While many of the tips may seem obvious, it positions us as a serious firm that is dedicated to delivering work on time and on budget. It helps customers trust us. Addressing Customer Inquiries How many times have you scrolled through a lengthy FAQ page and never found  an answer? An ideal customer is one that is proactive in educating themselves, so your content marketing should at least  help a customer do that. Free graphic design tool Canva is great at proactively addressing customer questions, taking their help beyond the basic FAQ page. Their DESIGN 101 newsletter guides beginner users on how to create new designs, ultimately drawing them back to the Canva site. While this is a free tool, educating users after their initial sign up keeps the hype alive and more signups coming in. Off the shelf answers like this not only immediately address customer inquiries but save time for the project delivery team. Do more than provide customers with an FAQ. Use email and blog content to help them learn.Does Your Customer Understand The Features? Some of your customers may be purchasing your service or product for the very first time. While the sales process sells the customer on features and expected outcomes, that doesn’t mean that  theyll immediately know how to handle what they just purchased. You will probably have to help them out quite a bit after the sale. For example, You Need A Budget. (YNAB) simplifies their budgeting platform through a library of tutorial videos on how to effectively use their service. Instead of crafting an FAQ and calling it a day, YNAB repurposes many of their customers’ top concerns and questions into video to continue use of the product. If the client does not use the product, they wont see much value in it. Ongoing content ensures continuous usage. Customers purchase based on features and what should happen. They will need help to MAKE it happen.Pointing Out New Needs Upselling is hard, but crucial for service-focused companies  that want to  maintain a viable business. Essentially, you have to be on the lookout to upsell.  A great way to do this is to re-convert existing customers by continuously responding to market demands and creating new product features. For example, when Twitter was rolling out their own advertising platform, Twitter for Business, they partnered with other social media gurus on webinars to educate current Twitter users on social media best practices. By covering new trends in social media, Twitter not only promoted their brand, they upsold Twitter ads. A current customer is still a potential customer. Are you ready to re-convert them to new features?#2 Customer Service In an ideal world, you gathered enough information  in the initial sales process that you’re prepared to react to any client objections, problems or questions. In reality, this isn’t usually  the case. While your established processes, tools, and people have a large impact on the success of customer service, content marketing can also play a role in reducing customer frustration and abandonment. In other words, your content can be that bridge that cross that gap. Addressing Customer Emergencies Customer emergencies are where customer service can either excel or crash and burn. The horror stories of unprofessional and unhelpful customer service departments are shared all over the web. To create a responsive customer service environment, it is important to make sure they have  useful content they can refer to and share with customers. This content might be in the form of informational one-sheets, downloadable help guides, videos or social media that can take some weight off their shoulders when an extraordinary issue arises. A common case study in poor customer service is the airline industry- and the gold standard is Virgin America. Before content marketing was a bonafide strategy, Virgin America’s safety video took a typical safety message  and revamped it for their customers. Delta is doing something similar with their safety videos, too.  I see flight attendants as an interesting mix between safety guards and customer service- this video marries the two in an entertaining way. Solving Common Product Issues Even if you believe your product or service delivery is 100% foolproof, any time  a customer has to handle any part of the execution, chances are theyll run into some issues. Based on how many customers you have, this can become overwhelming for customer service to manage. Similar to creating content internally, many companies are opting to put the content creation in their customers hands. Enabling customers with tools like community forums and knowledge bases is a great way to use content to build customer service (not to mention the SEO benefits). Moz is a perfect example of communities that use  the expertise of their clients to help  new ones. Continuing To Build Trust Remember the importance of building trust during project management? Customer service keeps that foundation secure. Customer mistrust can stem from many occurrences- product recalls, poor media coverage, buggy features, and unsatisfactory delivery–just to name a few. Social media is a perfect tool for a customer service team as long as proper training and processes are in place. Even if you prefer email to handle most of your customers questions, social media can keep you in front of  your followers in a personal way. Dan Norris of WPCurve is an excellent example of continuing to build trust with his potential network. While he lets his service delivery team handle all customer communication, his Twitter followers receive company updates and accomplishments to drive home trust in using WPCurve. Explaining Sensitive Issues Personal concerns and sensitive topics may play out in a business transaction. Its never fun having difficult conversations with a customer, but content can help ease anxieties and keep a project on task. The Vanguard Blog takes the formality and nerves out of personal issues like investment, retirement planning and tax planning through the expertise of Vanguard employees. By publishing blog posts based on common issues and conversations they have with their clients, theyre helping the greater community in handling complex and sensitive issues. #3 Customer Advocacy Within your client base, there are a small percentage of customers who truly love what you do and want to tell people about it. This is a marketers dream, as word of mouth still reigns supreme. Building a customer advocacy base takes a lot of time, but building content that enables your current supporters is a good starting point. Continuing Product Loyalty Once a sale is complete, that doesnt mean your customer is 100% guaranteed to re-purchase when the time comes. Whether it takes days, weeks, months or years for a re-purchase, content can keep your business top of mind when the timing is right. Copyblogger offers membership-only access to third party companies such as New Rainmaker and ongoing discounts to events and training. Their members also receive access to advanced articles, webinars and their community forum for paid members. Continuously providing value after a membership is purchased reminds the customer when theyre ready to renew how invaluable their service has been. Even if your business is not a membership-type business, you can still create a membership feel with exclusive content only available to current or past customers.

Political Violence in Syria And Iraq Essay Example | Topics and Well Written Essays - 1750 words

Political Violence in Syria And Iraq - Essay Example It is believed that the Syrian civil war was sparked by school boys. The boys were discussing the uprising that had engulfed Syria, expressing their frustration that their nation was ruled by the repressive Assad’s family. Bashir Abazed, painted in huge letters a defiant message that was aimed at President Bashar Assad, (Lischer & Kenyon 2007). The defiant message written in Arabian was translated to mean it is your turn doctor. Another teenager a slogan saying ‘down with Bashir as-Assad’. The government responded to the protests with violence and shooting, that led to the death of many people. This forced the protests to spread to the rest of Syria.Political repression was a major cause for rebellion and protests among the citizens. When President Bashar assumed power in 2000 after his father’s death, he promised people to make reforms that would better their lives. The reforms were needed since his family had retained political power since the year 1970 a nd left citizens with little power to participate in decision-making. Syria had a one-party-political system that was heavily dominated by the Assad’s family. Bashir failed to deliver on his promise of better reforms to diffuse power and give citizens a more political say over decisions that affected them directly. The poor economic situation in Syria also caused the revolution. The government reforms opened doors to private investors. The privatization favored families that had close links to the Assad’s family.

The Financial System Crisis of August 2007 Essay

The Financial System Crisis of August 2007 - Essay Example This category is the most risky element of the mortgage market and over-exposure to this segment put banks in high risk. Although the sub-prime mortgage market in the United States constitutes only a small proportion of the entire market, the uncertainties related to the liquidity of the banks' financials took the situation to critical levels. On August 31, 2007, Federal Reserve Chairman Ben Bernanke noted that "[a]lthough this episode appears to have been triggered largely by heightened concerns about subprime mortgages, global financial losses have far exceeded even the most pessimistic projections of credit losses on those loans" (Open CRS, 2007). Suddenly, there was a loss in liquidity in all financial markets in the US, including the securities markets. Fears of risks began to grow and most financial institutions began to invest in the safest financial instrument, that is, US Treasury Bonds. Even the market for commercial paper nearly froze as a result of which large corporation s found it difficult to raise funds for their day-to-day operations (Beams, 2007). The real cause of the crisis may be traced back to the rise in the housing credit market boosted by low interest rates since 2000. In order to boost consumer spending after the dotcom bust of 2000, interest rates were lowered. As a result, not only did people begin to buy more houses, they also refinanced the property to with further mortgages. As a result, consumer spending in the economy grew phenomenally and savings petered. By the beginning of 2007, defaults on loans began to grow, reaching 30 percent higher than what it was a year ago and credit card companies had to write off 4.8 percent of the receivables (Beams, 2007). Many sub-prime lenders like New Century Financial Corporation had to file for bankruptcy following a significant amount of foreclosures as a result of default on payments (wikipedia) and on the whole stock prices of mortgage companies were the first to be affected. Analysts have argued that the roots of the financial crisis of August 2007 originate from the global economic trends over the last decade. Globalization and inter-linkages of financial markets have resulted in heightened uncertainties and global financial imbalances. The US government finances have turned from surpluses in the 1990s to a deficit, public debt being 64.7 percent of GDP in 2005, close to what it is in other industrialized countries (CIA). This has largely been the result of tax cuts in the past, in order to boost growth since the dotcom bust in 1999-00, as well as increased outlays for defense and military spending necessitated by rise in terrorism at home as well as initiatives in the middle East. Hence, the fiscal policy that spurred economic recovery resulted in rise in interest rates (Muhlesein & Towe, 2004). The US monetary policy has largely supported the fiscal policy-induced growth. The growing current affairs deficit of nearly 7 percent of GDP, that is the deficit between what the country earns abroad and what it spends, has been a cause for concern. US external debt has been close to 25 percent of GDP for over two years (Setser et al, 2005). Much of this deficit is financed by foreign central banks subscribing to US Treasury Bonds, particularly the central bank of China, which has had the fastest growth among all

The companys clothing and shoe designs typically feature Essay Example for Free

The companys clothing and shoe designs typically feature Essay Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12. 4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Rudi Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf Adi Dassler started to produce his own sports shoes in his mothers wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brothers business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mothers laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the worlds first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owenss haul of four gold medals, his success cemented the good reputation of Dassler shoes among the worlds most famous sportsmen. Letters from around the world landed on the brothers desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: The dirty bastards are back again, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dasslers wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from Adi (a nickname for Adolf) and Das (from Dassler). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname the town of bent necks—people looked down to see which shoes strangers wore. Even the towns two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolfs footwear. When handymen were called to Rudolfs home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germanys first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Pumas first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Prosperos Complex Personality Exhibited in Shakespeares Play The Temp

The play entitled â€Å"The Tempest† written in 1610 and later published in 1623 is one of the great comedy plays by William Shakespeare. The themes illustrated in the play are freedom, friendship, repentance and forgiveness. Its protagonist is an enigmatic character named Prospero who wields the compelling power of the magic arts. Prospero, the former duke of Milan and his beloved daughter have been stranded on an island for twelve years. Disappointingly, his own brother Antonio exiled him and his daughter with the help of Alonso, the king of Naples then he unrightfully claimed his brother’s position as the Duke of Milan. The vessel that they travelled in was filled with: some food, some water, and also precious books belonging to Prospero-the supplies had been packed by the king’s counsellor Gonzalo who sympathized with Prospero’s situation. An elegant spirit named Ariel was enslaved and imprisoned by Sycorax an evil witch who previously inhabited the is land. Because Prospero studied magic from his books he managed to rescue the spirit who is now compelled to serve Prospero until he is released. Prospero also gains another companion, the son of Sycorax, Caliban. He cared for him and taught him language and religion in exchanged for learning how to survive on the island. However, Caliban tried to rape Miranda and the consequence for this was enslavement and now both father and daughter look down on Caliban with disgust. Astonishingly, a ship passes close to the island containing Alonso, his son Ferdinand, Sebastian, Antonio and Gonzalo. Prospero has his chance to avenge his enemies so he brews up a storm with the help of his spirit... One of the reasons why this drama is so popular is because of the type of language used by the prota... ... Prospero relies on Ariel to help him. Using all of the information that I gathered, it is now clear that Prospero is just and fair, in addition to intelligent. Prospero's magic is the white magic of nature, not the black magic of evil men. This former duke of Milan is a complex personality. Although he refuses to free Ariel and enslaves Caliban, Prospero is really a beneficent ruler, never intending to injure even his enemies. Early in the play, Prospero appears callous and cruel, especially in his treatment of Ariel and Caliban. Social and historical context in the play: In the 400 years since the play was written, attitudes to many different things have changed, including the idea of colonialism and slavery. Caliban, in a contemporary context, represents slavery and the exploitation of natives and their lands when the Western world takes over their continent.

Argument Essay Essay

As students we all have been challenged to do our best. Throughout our lives we have been labeled with our grades; in high school, the ones with low grades were left alone in misery, while the ones with higher grades were praised as the leaders of this horse race. Then, the question that comes into mind is: is it right to categorize students, does grading contribute to educationa? It is assumed and stated in the philosophy of the current educational system that grading encourages learning and without it students would not study. That is far from being true and also expresses another flaw of our education system. The system is based on fear: the basic motive for students to study is fear of low grades. Furthermore, because the grades are the main criteria for passing courses, students do not study: they just develop methods of cheating. Thus, without learning the subject, they keep passing. Since grades received in exams are more important than learning the subject matter, all students have to do to pass their courses is memorize how a specific problem is solved. Without knowing why such a method is used, students cannot apply their ability to solve the problem to daily life. However, they pass exams without learning why, how or what of the matter. Another disadvantage of grading is that grades of a student are not updated. That means the grades of a student for the first year of school will still be valid in the last year, whether his knowledge about the subject has improved or deteriorated. Considering all the factors that affect a student’s exams and marks, even a small incident may have a great impact in the long run. Apart from these problems, which can be virtually solved by optimizing and improving the grading system, the most important defect of the system cannot be repaired without changing the whole system. The grading system causes inequalities, superior-inferior relations, classifications and even conflicts. It may be maintained that societies of the modern world are structured on these basic principles, but the fact that something exists does not justify it. Moreover, the people grown up in such an education system will not be able to see the other side of the walls, or will be afraid even to take a glimpse. To sum up, grading students is not a good practice and should be abolished. It is clear that education, especially education during childhood, has a great effect on one’s life. And if you bring the children up in conditions of conflict and competition, they will look for conflicts in the future too.

Driving Habits That Lead to Fatality - 787 Words

If there was a self survey questioning one’s personal driving skills, most would consider themselves a pretty good driver. Many would say that they abided by laws, and even if they didn’t, they would still consider themselves good drivers. However, drivers today have many bad habits but often are blind to them because they have had them for so long now. No matter how drivers may justify their habits, accidents still occur every 15 minutes. Altogether, approximately 1.2 million people die from a car accident each year. Bad driving habits can range from simply trying to â€Å"multi-task† when behind the wheel, to â€Å"having one drink† and considering oneself to be fine to drive. Imagine how many of these accidents could have been avoided by simply changing the occurrence and development of these bad habits. The top causes of car accidents involve many simple, mindless habits that a driver may not even be aware of having. Bad driving habits can occur from o utside factors as well as inside factors. Some not so obvious habits are, not using turn signals, tailgating, and failing to be aware of road conditions. Failing to do something such as using turn signals may seem like a minor habit but in reality it can cause quite some danger. When one fails to use a turn signal, other drivers cannot anticipate what the next move may be. Tailgating is something that many people do not even catch themselves doing. Driving too closely to the car ahead can cause accidents very quickly and takes awayShow MoreRelatedThe Death Of A Car1206 Words   |  5 Pagesespecially in a college atmosphere, teens make poor and naive decisions when faced with driving a car. One mistake can lead to life-altering consequences for the rest of a teen’s life. Injuries in automobile accidents are becoming so prevalent today, and changes need to be made in order to protect the lives of teens and the cars surrounding them. 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