The companys clothing and shoe designs typically feature Essay Example for Free

The companys clothing and shoe designs typically feature Essay Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12. 4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Rudi Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf Adi Dassler started to produce his own sports shoes in his mothers wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brothers business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mothers laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the worlds first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owenss haul of four gold medals, his success cemented the good reputation of Dassler shoes among the worlds most famous sportsmen. Letters from around the world landed on the brothers desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: The dirty bastards are back again, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dasslers wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from Adi (a nickname for Adolf) and Das (from Dassler). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname the town of bent necks—people looked down to see which shoes strangers wore. Even the towns two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolfs footwear. When handymen were called to Rudolfs home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germanys first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Pumas first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Prosperos Complex Personality Exhibited in Shakespeares Play The Temp

The play entitled â€Å"The Tempest† written in 1610 and later published in 1623 is one of the great comedy plays by William Shakespeare. The themes illustrated in the play are freedom, friendship, repentance and forgiveness. Its protagonist is an enigmatic character named Prospero who wields the compelling power of the magic arts. Prospero, the former duke of Milan and his beloved daughter have been stranded on an island for twelve years. Disappointingly, his own brother Antonio exiled him and his daughter with the help of Alonso, the king of Naples then he unrightfully claimed his brother’s position as the Duke of Milan. The vessel that they travelled in was filled with: some food, some water, and also precious books belonging to Prospero-the supplies had been packed by the king’s counsellor Gonzalo who sympathized with Prospero’s situation. An elegant spirit named Ariel was enslaved and imprisoned by Sycorax an evil witch who previously inhabited the is land. Because Prospero studied magic from his books he managed to rescue the spirit who is now compelled to serve Prospero until he is released. Prospero also gains another companion, the son of Sycorax, Caliban. He cared for him and taught him language and religion in exchanged for learning how to survive on the island. However, Caliban tried to rape Miranda and the consequence for this was enslavement and now both father and daughter look down on Caliban with disgust. Astonishingly, a ship passes close to the island containing Alonso, his son Ferdinand, Sebastian, Antonio and Gonzalo. Prospero has his chance to avenge his enemies so he brews up a storm with the help of his spirit... One of the reasons why this drama is so popular is because of the type of language used by the prota... ... Prospero relies on Ariel to help him. Using all of the information that I gathered, it is now clear that Prospero is just and fair, in addition to intelligent. Prospero's magic is the white magic of nature, not the black magic of evil men. This former duke of Milan is a complex personality. Although he refuses to free Ariel and enslaves Caliban, Prospero is really a beneficent ruler, never intending to injure even his enemies. Early in the play, Prospero appears callous and cruel, especially in his treatment of Ariel and Caliban. Social and historical context in the play: In the 400 years since the play was written, attitudes to many different things have changed, including the idea of colonialism and slavery. Caliban, in a contemporary context, represents slavery and the exploitation of natives and their lands when the Western world takes over their continent.

Argument Essay Essay

As students we all have been challenged to do our best. Throughout our lives we have been labeled with our grades; in high school, the ones with low grades were left alone in misery, while the ones with higher grades were praised as the leaders of this horse race. Then, the question that comes into mind is: is it right to categorize students, does grading contribute to educationa? It is assumed and stated in the philosophy of the current educational system that grading encourages learning and without it students would not study. That is far from being true and also expresses another flaw of our education system. The system is based on fear: the basic motive for students to study is fear of low grades. Furthermore, because the grades are the main criteria for passing courses, students do not study: they just develop methods of cheating. Thus, without learning the subject, they keep passing. Since grades received in exams are more important than learning the subject matter, all students have to do to pass their courses is memorize how a specific problem is solved. Without knowing why such a method is used, students cannot apply their ability to solve the problem to daily life. However, they pass exams without learning why, how or what of the matter. Another disadvantage of grading is that grades of a student are not updated. That means the grades of a student for the first year of school will still be valid in the last year, whether his knowledge about the subject has improved or deteriorated. Considering all the factors that affect a student’s exams and marks, even a small incident may have a great impact in the long run. Apart from these problems, which can be virtually solved by optimizing and improving the grading system, the most important defect of the system cannot be repaired without changing the whole system. The grading system causes inequalities, superior-inferior relations, classifications and even conflicts. It may be maintained that societies of the modern world are structured on these basic principles, but the fact that something exists does not justify it. Moreover, the people grown up in such an education system will not be able to see the other side of the walls, or will be afraid even to take a glimpse. To sum up, grading students is not a good practice and should be abolished. It is clear that education, especially education during childhood, has a great effect on one’s life. And if you bring the children up in conditions of conflict and competition, they will look for conflicts in the future too.

Driving Habits That Lead to Fatality - 787 Words

If there was a self survey questioning one’s personal driving skills, most would consider themselves a pretty good driver. Many would say that they abided by laws, and even if they didn’t, they would still consider themselves good drivers. However, drivers today have many bad habits but often are blind to them because they have had them for so long now. No matter how drivers may justify their habits, accidents still occur every 15 minutes. Altogether, approximately 1.2 million people die from a car accident each year. Bad driving habits can range from simply trying to â€Å"multi-task† when behind the wheel, to â€Å"having one drink† and considering oneself to be fine to drive. Imagine how many of these accidents could have been avoided by simply changing the occurrence and development of these bad habits. The top causes of car accidents involve many simple, mindless habits that a driver may not even be aware of having. Bad driving habits can occur from o utside factors as well as inside factors. Some not so obvious habits are, not using turn signals, tailgating, and failing to be aware of road conditions. Failing to do something such as using turn signals may seem like a minor habit but in reality it can cause quite some danger. When one fails to use a turn signal, other drivers cannot anticipate what the next move may be. Tailgating is something that many people do not even catch themselves doing. Driving too closely to the car ahead can cause accidents very quickly and takes awayShow MoreRelatedThe Death Of A Car1206 Words   |  5 Pagesespecially in a college atmosphere, teens make poor and naive decisions when faced with driving a car. One mistake can lead to life-altering consequences for the rest of a teen’s life. Injuries in automobile accidents are becoming so prevalent today, and changes need to be made in order to protect the lives of teens and the cars surrounding them. 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