Does Content Marketing Help Retain Current Customers

Does Content Marketing Help Retain Current Customers Content marketing is celebrated as an excellent strategy to widen the sales funnel. Producing a variety of content geared toward a prospective customer keeps your brand top of mind, persuading them to move further in the sales process. Rand Fishkin explained it best  when he said that content marketing is at times a long and laborious process of constantly reminding your customers. So its easy to think once that sale is completed, so is the content. This is a huge mistake by marketers- its essentially ignoring and devaluing an individual once they become a customer. Instead there should be a content strategy in place that builds value, strengthens customer trust and increases potential for brand evangelism, upselling and cross-selling opportunities. #ContentMarketing still continues after the sale. It  constantly reminds your customers of you.The After the Close Dilemma After the sale, there is the vital step of keeping your commitments. At its core, it means keeping your customer happy. Did you guarantee your product or service could solve a specific need? Then it had better deliver. In addition to carrying out the agreement, there are natural emotions and hiccups along the way, including: Buyers remorse New influencers and decision makers Resentment or aggression Distrust Failure to build value Ian Lurie of Portent, Inc. describes the post-sale risks perfectly in the following graph: While his example was specific to marketing agencies, every customer goes through a post-sale evaluation of their purchase. Failure on your part to keep commitments and continue to drive home value opens the door for your competition to get the next sale. So what should you be doing to keep the customer? For many businesses, this may mean tailoring content for multiple departments in charge of project delivery, customer service and long-term customer relationship building. Here are recommendations for each of these three key areas, and some examples of companies doing it best. #1 Project Delivery For most business, going back to keeping your commitments falls on the project delivery team. Think of the software, medical or finance industries with a robust sales staff and defined sales process. Often a closed deal is passed to an account manager. And then, unfortunately, a client is often  underwhelmed because the focus is more on the initial sale rather than project delivery. Since most customers have an established and trusted relationship with the sales representative and not the project delivery team, content marketing can help with this sensitive transition between sales and project delivery, helping you  meet a customers expectations and keep them for the long-term. How do you do this? Building Trust With Customers The last thing you want is for your customers to not trust you after youve made the sale. Distrust stems from a variety of circumstances, such as confusion with your service delivery or perhaps a poor experience with your type of business in the past. Content helps lessen any growing  doubt by establishing credibility and initial trust with the prospect. For example, our agency provides our clients with a tip sheet to making web design projects run smoothly. While many of the tips may seem obvious, it positions us as a serious firm that is dedicated to delivering work on time and on budget. It helps customers trust us. Addressing Customer Inquiries How many times have you scrolled through a lengthy FAQ page and never found  an answer? An ideal customer is one that is proactive in educating themselves, so your content marketing should at least  help a customer do that. Free graphic design tool Canva is great at proactively addressing customer questions, taking their help beyond the basic FAQ page. Their DESIGN 101 newsletter guides beginner users on how to create new designs, ultimately drawing them back to the Canva site. While this is a free tool, educating users after their initial sign up keeps the hype alive and more signups coming in. Off the shelf answers like this not only immediately address customer inquiries but save time for the project delivery team. Do more than provide customers with an FAQ. Use email and blog content to help them learn.Does Your Customer Understand The Features? Some of your customers may be purchasing your service or product for the very first time. While the sales process sells the customer on features and expected outcomes, that doesn’t mean that  theyll immediately know how to handle what they just purchased. You will probably have to help them out quite a bit after the sale. For example, You Need A Budget. (YNAB) simplifies their budgeting platform through a library of tutorial videos on how to effectively use their service. Instead of crafting an FAQ and calling it a day, YNAB repurposes many of their customers’ top concerns and questions into video to continue use of the product. If the client does not use the product, they wont see much value in it. Ongoing content ensures continuous usage. Customers purchase based on features and what should happen. They will need help to MAKE it happen.Pointing Out New Needs Upselling is hard, but crucial for service-focused companies  that want to  maintain a viable business. Essentially, you have to be on the lookout to upsell.  A great way to do this is to re-convert existing customers by continuously responding to market demands and creating new product features. For example, when Twitter was rolling out their own advertising platform, Twitter for Business, they partnered with other social media gurus on webinars to educate current Twitter users on social media best practices. By covering new trends in social media, Twitter not only promoted their brand, they upsold Twitter ads. A current customer is still a potential customer. Are you ready to re-convert them to new features?#2 Customer Service In an ideal world, you gathered enough information  in the initial sales process that you’re prepared to react to any client objections, problems or questions. In reality, this isn’t usually  the case. While your established processes, tools, and people have a large impact on the success of customer service, content marketing can also play a role in reducing customer frustration and abandonment. In other words, your content can be that bridge that cross that gap. Addressing Customer Emergencies Customer emergencies are where customer service can either excel or crash and burn. The horror stories of unprofessional and unhelpful customer service departments are shared all over the web. To create a responsive customer service environment, it is important to make sure they have  useful content they can refer to and share with customers. This content might be in the form of informational one-sheets, downloadable help guides, videos or social media that can take some weight off their shoulders when an extraordinary issue arises. A common case study in poor customer service is the airline industry- and the gold standard is Virgin America. Before content marketing was a bonafide strategy, Virgin America’s safety video took a typical safety message  and revamped it for their customers. Delta is doing something similar with their safety videos, too.  I see flight attendants as an interesting mix between safety guards and customer service- this video marries the two in an entertaining way. Solving Common Product Issues Even if you believe your product or service delivery is 100% foolproof, any time  a customer has to handle any part of the execution, chances are theyll run into some issues. Based on how many customers you have, this can become overwhelming for customer service to manage. Similar to creating content internally, many companies are opting to put the content creation in their customers hands. Enabling customers with tools like community forums and knowledge bases is a great way to use content to build customer service (not to mention the SEO benefits). Moz is a perfect example of communities that use  the expertise of their clients to help  new ones. Continuing To Build Trust Remember the importance of building trust during project management? Customer service keeps that foundation secure. Customer mistrust can stem from many occurrences- product recalls, poor media coverage, buggy features, and unsatisfactory delivery–just to name a few. Social media is a perfect tool for a customer service team as long as proper training and processes are in place. Even if you prefer email to handle most of your customers questions, social media can keep you in front of  your followers in a personal way. Dan Norris of WPCurve is an excellent example of continuing to build trust with his potential network. While he lets his service delivery team handle all customer communication, his Twitter followers receive company updates and accomplishments to drive home trust in using WPCurve. Explaining Sensitive Issues Personal concerns and sensitive topics may play out in a business transaction. Its never fun having difficult conversations with a customer, but content can help ease anxieties and keep a project on task. The Vanguard Blog takes the formality and nerves out of personal issues like investment, retirement planning and tax planning through the expertise of Vanguard employees. By publishing blog posts based on common issues and conversations they have with their clients, theyre helping the greater community in handling complex and sensitive issues. #3 Customer Advocacy Within your client base, there are a small percentage of customers who truly love what you do and want to tell people about it. This is a marketers dream, as word of mouth still reigns supreme. Building a customer advocacy base takes a lot of time, but building content that enables your current supporters is a good starting point. Continuing Product Loyalty Once a sale is complete, that doesnt mean your customer is 100% guaranteed to re-purchase when the time comes. Whether it takes days, weeks, months or years for a re-purchase, content can keep your business top of mind when the timing is right. Copyblogger offers membership-only access to third party companies such as New Rainmaker and ongoing discounts to events and training. Their members also receive access to advanced articles, webinars and their community forum for paid members. Continuously providing value after a membership is purchased reminds the customer when theyre ready to renew how invaluable their service has been. Even if your business is not a membership-type business, you can still create a membership feel with exclusive content only available to current or past customers.

Political Violence in Syria And Iraq Essay Example | Topics and Well Written Essays - 1750 words

Political Violence in Syria And Iraq - Essay Example It is believed that the Syrian civil war was sparked by school boys. The boys were discussing the uprising that had engulfed Syria, expressing their frustration that their nation was ruled by the repressive Assad’s family. Bashir Abazed, painted in huge letters a defiant message that was aimed at President Bashar Assad, (Lischer & Kenyon 2007). The defiant message written in Arabian was translated to mean it is your turn doctor. Another teenager a slogan saying ‘down with Bashir as-Assad’. The government responded to the protests with violence and shooting, that led to the death of many people. This forced the protests to spread to the rest of Syria.Political repression was a major cause for rebellion and protests among the citizens. When President Bashar assumed power in 2000 after his father’s death, he promised people to make reforms that would better their lives. The reforms were needed since his family had retained political power since the year 1970 a nd left citizens with little power to participate in decision-making. Syria had a one-party-political system that was heavily dominated by the Assad’s family. Bashir failed to deliver on his promise of better reforms to diffuse power and give citizens a more political say over decisions that affected them directly. The poor economic situation in Syria also caused the revolution. The government reforms opened doors to private investors. The privatization favored families that had close links to the Assad’s family.

The Financial System Crisis of August 2007 Essay

The Financial System Crisis of August 2007 - Essay Example This category is the most risky element of the mortgage market and over-exposure to this segment put banks in high risk. Although the sub-prime mortgage market in the United States constitutes only a small proportion of the entire market, the uncertainties related to the liquidity of the banks' financials took the situation to critical levels. On August 31, 2007, Federal Reserve Chairman Ben Bernanke noted that "[a]lthough this episode appears to have been triggered largely by heightened concerns about subprime mortgages, global financial losses have far exceeded even the most pessimistic projections of credit losses on those loans" (Open CRS, 2007). Suddenly, there was a loss in liquidity in all financial markets in the US, including the securities markets. Fears of risks began to grow and most financial institutions began to invest in the safest financial instrument, that is, US Treasury Bonds. Even the market for commercial paper nearly froze as a result of which large corporation s found it difficult to raise funds for their day-to-day operations (Beams, 2007). The real cause of the crisis may be traced back to the rise in the housing credit market boosted by low interest rates since 2000. In order to boost consumer spending after the dotcom bust of 2000, interest rates were lowered. As a result, not only did people begin to buy more houses, they also refinanced the property to with further mortgages. As a result, consumer spending in the economy grew phenomenally and savings petered. By the beginning of 2007, defaults on loans began to grow, reaching 30 percent higher than what it was a year ago and credit card companies had to write off 4.8 percent of the receivables (Beams, 2007). Many sub-prime lenders like New Century Financial Corporation had to file for bankruptcy following a significant amount of foreclosures as a result of default on payments (wikipedia) and on the whole stock prices of mortgage companies were the first to be affected. Analysts have argued that the roots of the financial crisis of August 2007 originate from the global economic trends over the last decade. Globalization and inter-linkages of financial markets have resulted in heightened uncertainties and global financial imbalances. The US government finances have turned from surpluses in the 1990s to a deficit, public debt being 64.7 percent of GDP in 2005, close to what it is in other industrialized countries (CIA). This has largely been the result of tax cuts in the past, in order to boost growth since the dotcom bust in 1999-00, as well as increased outlays for defense and military spending necessitated by rise in terrorism at home as well as initiatives in the middle East. Hence, the fiscal policy that spurred economic recovery resulted in rise in interest rates (Muhlesein & Towe, 2004). The US monetary policy has largely supported the fiscal policy-induced growth. The growing current affairs deficit of nearly 7 percent of GDP, that is the deficit between what the country earns abroad and what it spends, has been a cause for concern. US external debt has been close to 25 percent of GDP for over two years (Setser et al, 2005). Much of this deficit is financed by foreign central banks subscribing to US Treasury Bonds, particularly the central bank of China, which has had the fastest growth among all

The companys clothing and shoe designs typically feature Essay Example for Free

The companys clothing and shoe designs typically feature Essay Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12. 4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Rudi Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf Adi Dassler started to produce his own sports shoes in his mothers wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brothers business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mothers laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the worlds first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owenss haul of four gold medals, his success cemented the good reputation of Dassler shoes among the worlds most famous sportsmen. Letters from around the world landed on the brothers desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: The dirty bastards are back again, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dasslers wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from Adi (a nickname for Adolf) and Das (from Dassler). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname the town of bent necks—people looked down to see which shoes strangers wore. Even the towns two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolfs footwear. When handymen were called to Rudolfs home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germanys first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Pumas first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Prosperos Complex Personality Exhibited in Shakespeares Play The Temp

The play entitled â€Å"The Tempest† written in 1610 and later published in 1623 is one of the great comedy plays by William Shakespeare. The themes illustrated in the play are freedom, friendship, repentance and forgiveness. Its protagonist is an enigmatic character named Prospero who wields the compelling power of the magic arts. Prospero, the former duke of Milan and his beloved daughter have been stranded on an island for twelve years. Disappointingly, his own brother Antonio exiled him and his daughter with the help of Alonso, the king of Naples then he unrightfully claimed his brother’s position as the Duke of Milan. The vessel that they travelled in was filled with: some food, some water, and also precious books belonging to Prospero-the supplies had been packed by the king’s counsellor Gonzalo who sympathized with Prospero’s situation. An elegant spirit named Ariel was enslaved and imprisoned by Sycorax an evil witch who previously inhabited the is land. Because Prospero studied magic from his books he managed to rescue the spirit who is now compelled to serve Prospero until he is released. Prospero also gains another companion, the son of Sycorax, Caliban. He cared for him and taught him language and religion in exchanged for learning how to survive on the island. However, Caliban tried to rape Miranda and the consequence for this was enslavement and now both father and daughter look down on Caliban with disgust. Astonishingly, a ship passes close to the island containing Alonso, his son Ferdinand, Sebastian, Antonio and Gonzalo. Prospero has his chance to avenge his enemies so he brews up a storm with the help of his spirit... One of the reasons why this drama is so popular is because of the type of language used by the prota... ... Prospero relies on Ariel to help him. Using all of the information that I gathered, it is now clear that Prospero is just and fair, in addition to intelligent. Prospero's magic is the white magic of nature, not the black magic of evil men. This former duke of Milan is a complex personality. Although he refuses to free Ariel and enslaves Caliban, Prospero is really a beneficent ruler, never intending to injure even his enemies. Early in the play, Prospero appears callous and cruel, especially in his treatment of Ariel and Caliban. Social and historical context in the play: In the 400 years since the play was written, attitudes to many different things have changed, including the idea of colonialism and slavery. Caliban, in a contemporary context, represents slavery and the exploitation of natives and their lands when the Western world takes over their continent.

Argument Essay Essay

As students we all have been challenged to do our best. Throughout our lives we have been labeled with our grades; in high school, the ones with low grades were left alone in misery, while the ones with higher grades were praised as the leaders of this horse race. Then, the question that comes into mind is: is it right to categorize students, does grading contribute to educationa? It is assumed and stated in the philosophy of the current educational system that grading encourages learning and without it students would not study. That is far from being true and also expresses another flaw of our education system. The system is based on fear: the basic motive for students to study is fear of low grades. Furthermore, because the grades are the main criteria for passing courses, students do not study: they just develop methods of cheating. Thus, without learning the subject, they keep passing. Since grades received in exams are more important than learning the subject matter, all students have to do to pass their courses is memorize how a specific problem is solved. Without knowing why such a method is used, students cannot apply their ability to solve the problem to daily life. However, they pass exams without learning why, how or what of the matter. Another disadvantage of grading is that grades of a student are not updated. That means the grades of a student for the first year of school will still be valid in the last year, whether his knowledge about the subject has improved or deteriorated. Considering all the factors that affect a student’s exams and marks, even a small incident may have a great impact in the long run. Apart from these problems, which can be virtually solved by optimizing and improving the grading system, the most important defect of the system cannot be repaired without changing the whole system. The grading system causes inequalities, superior-inferior relations, classifications and even conflicts. It may be maintained that societies of the modern world are structured on these basic principles, but the fact that something exists does not justify it. Moreover, the people grown up in such an education system will not be able to see the other side of the walls, or will be afraid even to take a glimpse. To sum up, grading students is not a good practice and should be abolished. It is clear that education, especially education during childhood, has a great effect on one’s life. And if you bring the children up in conditions of conflict and competition, they will look for conflicts in the future too.

Driving Habits That Lead to Fatality - 787 Words

If there was a self survey questioning one’s personal driving skills, most would consider themselves a pretty good driver. Many would say that they abided by laws, and even if they didn’t, they would still consider themselves good drivers. However, drivers today have many bad habits but often are blind to them because they have had them for so long now. No matter how drivers may justify their habits, accidents still occur every 15 minutes. Altogether, approximately 1.2 million people die from a car accident each year. Bad driving habits can range from simply trying to â€Å"multi-task† when behind the wheel, to â€Å"having one drink† and considering oneself to be fine to drive. Imagine how many of these accidents could have been avoided by simply changing the occurrence and development of these bad habits. The top causes of car accidents involve many simple, mindless habits that a driver may not even be aware of having. Bad driving habits can occur from o utside factors as well as inside factors. Some not so obvious habits are, not using turn signals, tailgating, and failing to be aware of road conditions. Failing to do something such as using turn signals may seem like a minor habit but in reality it can cause quite some danger. When one fails to use a turn signal, other drivers cannot anticipate what the next move may be. Tailgating is something that many people do not even catch themselves doing. Driving too closely to the car ahead can cause accidents very quickly and takes awayShow MoreRelatedThe Death Of A Car1206 Words   |  5 Pagesespecially in a college atmosphere, teens make poor and naive decisions when faced with driving a car. One mistake can lead to life-altering consequences for the rest of a teen’s life. Injuries in automobile accidents are becoming so prevalent today, and changes need to be made in order to protect the lives of teens and the cars surrounding them. Teens choose to not wear a seatbelt, drink a few before driving, and text behind the wheel. All of these must be addressed and change must be made throughRead MoreThe National Minimum Drinking Age Act of 1984 Is Not Working738 Words   |  3 Pagesalcohol to minors. In essence, the purpose of the NMDA act was to decrease the number of drunk driving fatalities. The number of drunk driving fatalities has decreased and underage drunk drivers are involved in less than half as many today as they were back then. The NMDA act can be seen as successful, only if we skim it and don’t pay attention to the details. The decrease in drunk driving fatalities isn’t mainly due to the NMDA act, and can in fact be credited due to the increase of several safetyRead MoreDo not Lower the Legal Drinking Age825 Words   |  3 Pagesmoney away from programs that could use this money more efficiently and effectively. For instance, money used towards implementing the current drinking age could actually be invested in courses to educate eighteen to twenty year olds on safe drinking habits. Approximately 4 out of 5 high school upperclassmen admitted to drinking alcohol at some previous point in their life. (Temperance Prohibition.) â€Å"In the case of unde rage drinking, an estimated two of every 1,000 underage drinking occurrences actuallyRead MoreProblem And Solution Of Underaged Drinking1553 Words   |  7 Pagesunder the legal age restriction of twenty one. A solution is in dire need, as the problem causes exponential harm to many teen’s health. Underaged drinking has been the underlying cause of numerous fatalities over the past several decades. These fatalities occur from the following: inexperienced driving under the influence, alcohol poisoning, self hurt, and physical altercations between people. This occurs often among high school students â€Å"By their senior year, 64 percent of high school students sayRead MoreEconomics Intervention and Externalities Essay example939 Words   |  4 Pagesmajor reasons governments intervene in the economic sphere. A positive externality is a benefit acquired by a third party due to an economic transaction. Whereas, a negative externality is a cost that is suffered by the third p arty. External costs lead to market failure. This essay will evaluate a measure imposed by the government in order to combat a negative externality. Since the start of January, Netherlands has increased the legal drinking age in the country from 16 years to 18 years (Xuereb)Read MoreWho Causes Collisions Essay1129 Words   |  5 Pagesexample if someone is driving to slow they could merge into a roadway driving to slow and be rear ended. There have been many occurrences of people driving with inexperience and causing collision due to it. The easiest way to reduce collisions caused by inexperienced drivers is to have them start on a private road and a parking lot until they are comfortable in the vehicle then having them start driving in different conditions until they are comfortable enough to try driving with varying levels ofRead MoreAuto Mobiles : Self Driving You Into The Future1573 Words   |  7 Pages Auto ²mobiles: Self-driving you into the Future Daniel J. Maruska Oakland University Abstract Traditional driving results in six million crashes per year (Mawson Walley, 2014, p. ) and almost always involves distractions as the cause. By taking the driver out of the equation we can perfect how the automobile interacts with its environment and infrastructure. This paper seeks to demonstrate how fully or semi-autonomous cars can improve all safety aspects on the road. Keywords: autonomous, vehiclesRead MoreTechnology Has Changed Our Lives Essay1440 Words   |  6 Pagesas many more. Although there are a multitude of causes that contribute to technology dependency, two primary causes stand out, habits and media. The digital tools we use from one device to make our lives easier such as dictionaries, calculators, GPS and many more, are used in place of multiple physical devices, which we have used in the past. This in turn becomes habit forming because our society does not know any other way to accomplish daily tasks other than to rely on technology. Our communityRead MoreDui Laws Essay1285 Words   |  6 PagesDriving Under The Influence Laws, need to be more severe Driving under the Influence is a dangerous trend and is known to cause many critical accidents and deaths which could have been easily prevented. Even though the consequences for DUI arrests are strict, they seem to not be effective enough. The toll of alcohol-related deaths, repeated offenders, and accidents is still rising, leaving the streets dangerous and families devastated. Over half the drivers arrested for drunk driving in the nationRead MoreWhat Is The Policy Of Nationwide Structural Concrete?733 Words   |  3 Pagesdrugs or medications that could impair their judgment or ability to drive. Managers and supervisors have the right to determine an employee’s job readiness. Employees who drive on company business must have a valid drivers license and a satisfactory driving record. Violations of this policy may result in revocation or restriction of employee authorization to drive a company-owned or private vehicle on company business, reassignment, demotion, suspension or dismissal. All employees must sign a statement